Why Typography Is Important In Advertising


The distinction of typography in marketing

Rickardo watkins gives us his clasp on Jim Kidwell's typography seminar.

Latest News

  • The Newest Extremes in Branded Content: Print

    09/15/17 ,via AdAge.com

    It makes a firm kind of sense: for companies where marketing is relationship-driven, a piece of content that feels not just created but carefully crafted sends an important communication about longevity and quality. Not to mention that a well-crafted

  • How picturesque designer Erich Strenger shaped the image of Porsche

    08/29/17 ,via Classic Driver

    At the beginning of the 1950s, Porsche's name brand name was typically handwritten on the brand's advertising material. Strenger quickly developed a new, more modern and universally applicable typography — his Porsche logo has remained verging on unchanged 

  • Cloak Stories: Thoughtfulness in design (8 September 2017)

    09/08/17 ,via MarkLives.com

    Regardless of Keys' minimal use of moisturiser and blush, and her styled braids, she makes herself vulnerable and challenges many accepted barriers and intuitionalised divides, showing her power as a modern woman and raising an important debate. In


  • Chicken in Coconut Extract (Indian)

    bay leaves, cardamom, chicken, chili powder, cilantro, coconut milk, coriander, coconut, dried chilies, garlic, ginger, almonds, salt, vegetable oil


Typography - Wikipedia

Typography is the art and skill of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves ...

15+ Entertaining Examples That Show Why Letter Spacing Is ...

An mistaken space - or the lack of an appropriate one - between words and letters can make or break even the most eloquent of texts. Sometimes it happens

Visual Form Basics | Usability.gov

Visual scheme focuses on the aesthetics of a site and its related materials by strategically implementing images, colors, fonts, and other elements.

We look back at the bill company that became a phenomenon
We look back at the bill company that became a phenomenon
Tennis Girlfriend sold more than two million copies Tennis Girl was the photograph of the moment a beautiful young woman gracefully raised the bulge of her pristine tennis whites, and scratched her bum. Thirty five years on, it remains one of the biggest-selling posters of all time, and scandal that the now 52-year-old model has been reunited with the image for an exhibition celebrating tennis-related art will surely send many men of a unnamed vintage scurrying down memory lane and knocking urgently on the doors of their teenage bedrooms. The image, printed in 1976 by now-inapplicable poster retailers Athena, was for much of the 70s and 80s a staple feature in the digs of many a lustful young undergraduate, and has since sold more than two million copies. Although we have at no time been introduced, many of us know this lady a little better than we should. Her cheekiest of poses on a sunny tennis court way back in the 1970s remains one of the smashing’s best selling posters. The shot was taken at...
Photo by brizzle born and bred on Flickr